The Allstate BCS National Championship Game produced the largest crowd (79,651) ever in Louisiana Superdome history with the venue playing host to three bowl tussles (for the first time in city history) from Dec. 21, 2007-Jan. 7, 2008.
The Allstate BCS National Championship Game also became the top- selling event in StubHub's history, surpassing last year's Super Bowl and the Tostitos BCS National Championship game.
Vendors in both New Orleans and Honolulu virtually ran out of Hawaii gear and accessories with Allstate Sugar Bowl logos.
During the week surrounding the Allstate BCS National Championship game LSU recorded its largest weekly sale of licensed football merchandise in history.
Drawing 23.1 million viewers and with a total of 52 million Americans tuning in to see at least part of the game, The Allstate BCS National Championship Game delivered FOX the second highest-rated and most-watched night of television of the season-to-date, only behind an NFL Wildcard game on NBC.
The 14.4/22 rating for the Allstate BCS Championship Game topped the season-to-date household average of every show in prime time. The current top-ranked show (through Jan. 14, 2008) for the season-to-date is Dancing with the Stars (14.0/20). The game beat all season-to-date prime time shows among all adults 18-49 as well. The 8.2 number among adults 18-49 topped ABC's Desperate Housewives (7.3), which is currently prime time's No. 1 show.
- Allstate BCS National Championship: LSU 38, Ohio State 24, Fox: (79,651) & [16,291,263]
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