Two years ago, they gave away little plush cows to everyone who watched it and went online to their special site. Last year, they gave out a calendar, a coupon for a free CFA biscuit, and CFA Gift Cards (most unloaded, but 100 were loaded with $100 I believe). This year, nothing? Just that "if we go and buy something tomorrow, we can get a coupon for a free biscuit at a later date"? What crap. Boo. o: