I've only been to Starbucks a few times and don't drink coffee regularly. Starbucks references have come in 3's for me lately. First, I saw the Lego movie with my family and they took a shot at Starbucks by saying everyone is brainwashed to go to Starbucks every day. Then, our retirement advisor gave an employee education seminar and gave an example of how everyone has ways they can cut back and save more. His exact words were, "Now pretty much everyone goes to Starbucks before work every morning. If you start making coffee at home a couple of times per week (i.e. alternate with Starbucks), you can save $X per month. Finally, I was mentioning the two examples to a friend and he gets Starbucks daily and said almost everyone in their office does also. I thought it was more of an occasional treat rather than an every day thing that almost everyone does.