There are several reasons that Reed isn't on anyone's Heisman lists. 1. Money. Winning the Heisman costs money these days. LSU did not fund a Reed for Heisman campaign and that makes a difference. 2. Stats. While Reed leads the nation in receiving yards and the conference in almost all reciver categories, one stat stands out and hurts him. Reed only has 4 touchdowns on the year. 3. Number of losses. If LSU was 7-1 right now, things might be different. If Reed comes back next year, the school may decide to pump some money in a campaign for him, But until they do that He will not be considered on a national basis.