Reason why I am posting this is because a friend of mine says that LSU had something similar a little while back yet I never heard of it. Link
Tiger Water has been around for a long time on campus. Not a new concept to LSU. They sell it at all games.
They sell Tiger Water all around campus - even at the union, not just for sporting events. I'm not sure how long it's been around, but it's definitely since before the national championship.
I heard tiger water showed up in Tiger Stadium when Nick Saban's mom was stopped at the gate with a bottle of water she was trying to smuggle in. So it been at least that long. Story does sound far fetched but the water has been in the stadium a while.