are they better in the donut shop or from the grocery store (for krispy kreme's can you even tell the difference)? whose got the better donut shop donuts, krispy kreme or dunkin'? what's the best flavor? here are the top store bought brands based on sales in $millions: Top Ten Store Brands of Donuts Krispy Kreme $194.6M Entenmann's $155.9M Private Label $102.2M Hostess $ 92.4M Dolly Madison $ 38.1M Little Debbie $ 16.6M Merita $ 13.8M Freihofer $ 13.0M Tastykake $ 9.2M Metz $ 8.6M Based on data from Information Resources Inc, Chicago, IL for the 52 week period ending June 22 , 2003 in Snack Food & Wholesale Bakery, July 2003. and here is a random taste test that pitted krispy kreme against dunkin': Donut Taste Test Anchor FOR MILLIONS OF AMERICANS, HERE'S THE RECIPE FOR NATURE'S PERFECT FOOD, FRY DOUGH, COVER IT WITH SUGAR AND OTHER SWEET TOPPINGS, LET IT COOL A BIT, AND YOU'VE GOT DONUTS. WHAT'S MORE, THE RIVALRY BETWEEN DUNKIN DONUTS AND KRISPY KREME IS GETTING SERIOUS, SO SERIOUS THAT CONSUMER REPORTER LIZ CRENSHAW DECIDED TO SETTLE A FEW THINGS WITH A DONUT TASTE TEST. Crenshaw SUSAN/DOUG, FOR THIS REPORT WE PITTED DUNKIN DONUTS VERSUS KRISPY KREME VERSUS MONTGOMERY DONUTS, A SMALL MONTGOMERY COUNTY MARYLAND DONUT CHAIN. FOR US, THERE'S NOTHING BETTER THAN DUELING DONUTS, ESPECIALLY IF YOU GET TO TASTE TEST THEM. IF THERE'S ONE THING PEOPLE LOVE IN THE MORNING, IT'S DONUTS. THE SNACK INDUSTRY SAYS AMERICANS SWALLOW 3.7 BILLION DONUTS A YEAR, ENOUGH TO CIRCLE THE EARTH SEVERAL TIMES, NOT TO MENTION HOW THEY CIRCLE YOUR WAISTLINE. WHAT'S MORE, THERE'S A BATTLE ROYAL BREWING IN THE DONUT BUSINESS. KRISPY KREME, WHICH HAS A VIRTUAL CULT FOLLOWING IN THE SOUTH, IS HEADED NORTHWARD AND VOWING TO MAKE A RUN AT DUNKIN DONUTS DOMINANCE. BUT IS THERE REALLY A DIFFERENCE IN DONUTS? TO FIND OUT, WE HEADED FOR THE EXPERTS AT THE FITZGERALD AUTO MALL IN ROCKVILLE MARYLAND. THESE GUYS KNOW CARS, BUT WHEN IT COMES TO DONUTS, THESE FOLKS ARE DILETTANTES. WE BROUGHT 3 BRANDS OF GLAZED DONUTS WITH US, DUNKIN DONUTS AT $5 A DOZEN, MONTGOMERY DONUTS AT $5.75 A DOZEN. AND KRISPY KREME AT $6 A DOZEN, WE CUT UP THE DONUTS, PILED THEM UP ON PLATES MARKED A, B, AND C, AND LET OUR DONUT LOVERS HAVE AT 'EM. SO HOW'D THE DONUTS DO? MONTGOMERY DONUTS WAS THE WINNER, OF 42 TASTERS, 22 LIKED MONTGOMERY BEST, 18 TASTERS PICKED THE KRISPY KREME BRAND, BUT ONLY 2 TASTERS SAID DUNKIN DONUTS DELIVERED. one more listing of favorite donut shop and grocery store donuts with a commentary about mr. donut (anybody seen him?): National/Regional Chain Stores Daylight Donuts Dixie Creme Donuts Dunkin Donuts Krispy Kreme (preferred by 4 out of 5 b4Gers; the fifth one doesn't like do(ugh)nuts. Heretic.) Montgomery Donuts (pareve) Paradise Donuts Store Brands Dolly Madison Entemann's Donuts (ooh, especially the Ultimate Chocolate Lover's Collection) Hostess Frosted Donettes Merita Sweet Sixteen (in the little white bag) Speaking of do(ugh)nuts, does anybody remember a chain of stores called Mister Donut? They were everywhere in the seventies, but fell to the wayside here in the US. They are still kicking in Japan and other countries, but has anybody seen a working Mister Donut around here?