Anyone else have to do this in your area? The theater where I usually go, Regal, recently implemented a policy where you have to pick your seat before you enter the theater. When you go to the window, they show you an ipad with the available seats and you have to pick or you can't buy a ticket. Same thing online. I'm not sure I understand the point. I suppose it eliminates people who show up late and have to keep asking if "those seats are taken" but I foresee issues when someone arrives and there is somebody in their seat. Clearly if you want a particular spot, you have to show up early. But what if you don't like the people you are sitting next to? I'm not a fan of this policy. If I buy a ticket, I want to walk in and then choose my seat and be able to move to a different one.