A short reference would be part of the story about Asa Candler and Coke. 2 guys from Tennessee came to him about starting a bottling plant and they wanted him to go in partnership with them on it. He said that would never work and was so convinced it wouldn't he sold them the bottling rights for $1. They in turn sold the state bottling rights to someone in every state and the rest is history. Times and things change, you better work hard to keep up and most of all be willing to change.
