Tickets are $25 a person OR $50 a person for VIP tickets which include OPEN BAR, FOOD, and Access to perfered veiwing areas which include sofas and a live video feed of the concert! http://www.rivalfest.com/ Cowboy Mouth, Benjy Davis Project to headline! THE RIVAL REVIVAL 1st ANNUAL RIVAL FEST BRINGS LSU / TULANE FOOTBALL RIVALRY BACK WITH A MASSIVE KICK OFF PARTY SEPTEMBER 28th LSU / Tulane Football Game Takes Place September 29th At Superdome New Orleans, LA - August 23, 2007 – On Friday, September 28th a massive tailgate-like party will take place at the Contemporary Arts Center in New Orleans to kick off the 1st annual Rival Fest. Headlining the event will be New Orleans own Cowboy Mouth while other acts set to perform are Baton Rouge's Benjy Davis Project (who will also be hosting their record release party at the event), former Breedlove front man and Austin, Texas favorite Dan Dyer, and Myspace sensation and New Orleans native Lauren Barrett. Tickets are available now through www.Ticketmaster.com and you must be 18+ to get in. Rival Fest 2007 will also celebrate all things LSU and Tulane with experiential activities, contests, sports challenges, special appearances, and much, much more. There will be an Abita Beer Garden, where fans can congregate and sample Abita's full line-up of Louisiana's finest brew along with spicy wings and food from New Orleans own WOW Café and Wingery all set in a relaxed outdoor setting. For those who like gaming there will be an EA Sports gaming lounge where fans can compete against former LSU and TULANE alumni football players and win copies of NCAA '08 Football and Madden '08 Football. A VIP lounge will also exist for those who want to relax from the comfort of sofas and watch the concert via a live video feed. There will also be a coffee bar provided by PJ's Coffee for those who need their caffeine fix for the long night of entertainment. New Orleans favorite DJs Force Feed Radio will also be spinning during the festivities. On Saturday September 29th, one of the oldest college football rivalries in the country will be revived at the Superdome with the renewal of the LSU / Tulane football series. The universities have committed to a ten-year series alternating between Baton Rouge and New Orleans. To celebrate this rival revival, five New Orleans natives and alumni from the two Universities dubbed the GuROUX Marketing Group have created Rival Fest 2007. The producers of Rival Fest 2007 are committed to making Rival Fest an annual pre-game celebration for the LSU / Tulane series. Next year's event will take place in Baton Rouge the night before the game. Steve Ballard, co-founder of Rival Fest 2007, a New Orleans native and former standout football player at Tulane University (89' – 93') has a special attachment for this legendary rivalry: "Having grown up in New Orleans, the LSU / Tulane game was always one of the biggest and most talked about college sporting events around. I'm thrilled to help bring back the series to all its glory and to help celebrate that, we have created Rival Fest 2007, one-of-a-kind pre-game extravaganza for alumni, fans, and friends of both schools." Aric Webb, an LSU alumnus and co-founder of Rival Fest 2007, added, " We are providing an opportunity for fans of to come together, meet up with old and new friends, listen to the region's most celebrated bands, sample great food and drink all while celebrating what makes this State and rivalry so special – the people." Stephen Rehage, founder of the Voodoo Music Festival and celebrated former LSU football player adds, " We need more event activities like this that focus on drawing more people back to the city for a positive entertainment experience resulting in a greater economic impact for the city. I'm looking forward to some really great music and seeing one of the country's best rivalries return to prominence and an LSU victory!" About GuROUX Marketing Group: The GuRoux Marketing Group was formed though a partnership of entertainment marketing specialists from New York and L.A., who have returned to their hometown of New Orleans to replicate the VIP entertainment experiences and more enhanced marketing activities for national brands that are typically reserved for the events on the "coasts." The GuRoux Marketing Group has more than 30 years of combined experience producing branded entertainment activities and special events throughout the United States, working on such events as the Maxim Super Bowl Parties, Maxim Hot100, Stuff Casino, Sundance Film Festival, The Kentucky Derby, MTV Video Music Awards and Grammy's to name a few. About Cowboy Mouth: For more than 15 years, the members of Cowboy Mouth have embraced, embodied, preached and shouted at the top of their lungs the joys of their hometown (New Orleans), sharing a slice of Mardi Gras heaven with fans around the world on 11 recordings and at their legendary live shows, which to date have been witnessed by more than 8 million and captured best by Cake magazine when it noted: "...on a bad night they'll tear the roof off the joint and on a good night they'll save your soul." There is currently a revival of spirits for the band and their fans, as well as a resurrection of sorts, of the free-spirited music that has always been intrinsic to both Cowboy Mouth and their city. http://CowboyMouth.com About Benjy Davis Project: The skyrocketing Benjy Davis Project took flight in Baton Rouge, Louisiana, in 2001. From humble origins as a folk-rock duo playing tiny clubs, today's Benjy Davis Project has evolved into an innovative six-piece ensemble with hordes of loyal fans in the South and a burgeoning audience around America. These admirers are drawn to a sound that's been aptly described both as "collegiate rock with a Southern influence" and "harmony-laden acoustic pop" for its eclectic blend of original material, the innocence and spontaneity of '60s rock, and the band's roots in South Louisiana culture. The Benjy Davis Project defines the new face of Southern rock. The band's latest album, "Dust," is being released August 21st. http://www.bdpmusic.com About Dan Dyer: Hailing from Texas, Dan Dyer got into to the thriving Austin music scene when he formed and fronted the band Breedlove. A few years later Dan moved to New York City to pursue his solo career. A chance meeting with Lenny Kravitz resulted in a recording contract with Roxie Records and in early 2003 Dyer began work on his debut album, "What Lies Beneath" with Kravitz serving as producer and backing musician, along with guitarist Craig Ross. He has performed at the famed Austin City Limits, the infamous Voodoo Music Experience and most recently reunited with his former Austin based band Breedlove for a series of reunion dates. Currently Dan is working on his second solo record. www.dandyer.com About Lauren Barrett: Lauren Barrett, a New Orleans native, has been entertaining audiences since age 12, when she began singing with her father's oldies cover band. After moving to Austin, TX, Lauren's solo act as a singer/guitarist/pianist quickly developed her a devoted fan base on the renowned 6th Street. In 2004, Lauren moved to Los Angeles and teamed up with Goo Goo Dolls' drummer Mike Malinin to record her EP, "This is Real." Along with her regular performances and recording sessions, she has been the finalist in several national songwriting/performance competitions including Star 98.7's Be a Star contest and Clear Channel's Radio Star contest. She was just recently voted VO5's Next Red Hot Rising Star, in their nation-wide search for the next big thing. Lauren is working on her new album set to be finished this summer. She was recently nominated for LA Music Awards Best AAA Album of the Year. http://www.laurenbarrett.net About Force Feed Radio: The New Orleans native tag-team DJ duo better known as Force Feed Radio, started as a mixtape series by Bryan Normand [aka DJ Jive] and Patrick Bowden [aka DJ Kemistry]. Armed with only two turntables and a mixer, Force Feed Radio combines the elements of current pop music with indie sub-culture as well as classic party anthems to create a live interactive mix show. From Led Zepplin to Lil' Jon, the Force Feed Radio team turns genre blending into a new music revolution.