I think the "bowl" game upon which to focus is the SEC championship game. The end-of-season bowl games, other than the BCS national championship game, are exhibitions only. We can earn our way into the game win a championship in Atlanta. That championship will do more for our prestige and recruiting success than playing in a meaningless post season game.
It's not meaningless to the Seniors. But I do agree that we shouldn't be focusing on anything other than getting back to the SEC title game b/c that will help recruiting and our standing among the top teams in the nation.