Unless you've been living in a cave with no radio, TV or internet you have heard of the Ice Bucket Challenge. As little as about a week ago I had never heard of it. Then I saw a story about Mark Zuckerberg getting a bucket of ice water dumped on his head for ALS research. There was a link to a story about Bill Gates doing the same thing. Next day I see Elon Musk getting the ice water dumped on him. So I'm thinking: Billionaires sure are strange. Why didn't they just write a check? Since then its exploded and gone viral. Every celeb from Lady Gaga to Les Miles to Derek Jeter to Michael Jordan. Drew Brees. Even Nick Saban. Last night I heard Saban call out "His great friend Paul Finebaum," Mark Ingram, Will Muschamp and some senator from West Virginia. In a week its raised over $22 Million for ALS. ALS is a horrible disease. Its also known as Lou Gerhig's disease. Research to find cures for any fatal disease is a worthy cause. But I wish they had chosen cancer as the disease to raise all that money for. Why? I think there are a lot more victims of cancer than ALS. Nobody whom I have personally known has even gotten ALS. But the list of people who have died of cancer is a lot longer than I care to think about. When all the hoopla and media attention are over for the Ice Bucket Challenge I hope somebody comes up with a catchy way to raise money for cancer that gets the same media attention.